Geo Targeting

Geo-Targeting is the ability to reach potential clients by their physical location. With geo-targeting, you can set your content and ads, including Pay Per clicks campaigns, to reach only those in a specified physical location by viewing their IP addresses, and to specify for advertisers which markets they do and don’t want to reach.

Google maps

Google Maps is a free Web-based map service which is accessible through the browser or mobile application, and provide detailed maps and aerial and satellite views of almost every country in the world.
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GDN – Google Display Network

Google Display Network is a powerful tool that enables advertisers to present a marketing message to a predefined target market, in response to predefined actions such as a selection of keywords or topics of interest, or triggered by qualifying responses within websites or specific pages that correlate with the campaign’s requirements.
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Google Dance

Google Dance is a term that describes the monthly updates that Google used to carry out on its search engines.
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Google Keyword Planner

There are different keyword research options in the market, one of the most popular and free one is Google’s Keyword Planner, a tool that replaced Google Keyword Tool and changed the Google’s services use for keyword research.
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Google Panda Update

In 2011, Google updated its search engine’s algorithm, and named it ‘Panda Update’. The update’s goal was to remove spam websites and low quality “thin” sites from search results, and present users with quality search results comprising only websites which offer original, relevant, and superior content.
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Google Partner / Premier Google Partner

Google Partner is Google’s platform for online marketing professionals and other online agencies who receive access to benefits such as live training & networking events and promotional offers, industry insights, extra support etc.
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Google Sitelinks

Google Sitelinks are little sub-listings format that appear under the first result in the search result (usually when searching for brands). Sitelinks can be a valuable reputation enhancer, and also a way to control a greater area of the search results page.
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Google Trends

Google Trends is a useful and valuable tool for marketers and planners, allows them to see how popular specific keywords or subjects are over a period of time, and receive information about products, events, and services that matter most to their clients.
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Google Webmaster Tools

Google Webmaster Tools is an array of tools that represent some of the most important techniques for website promotion. It’s a free tool by Google that facilitates technical and statistical data collection about websites.
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Google’s Knowledge Graph

Google’s Knowledge Graph is a comprehensive database integrated into the popular search engine. The system collects data from different locations, and its goal is to present users with relevant results visually.
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Google’s Penguin Update

Google Penguin is the algorithm that was added to the popular search engine in 2012. Google Penguin made things difficult for website promoters by changing the rules about search engine optimization (SEO).
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Google’s Search Engine Robot

Search engines continuously scan the internet in order to index new websites and pages and to present the most current results to users in their search yield. Google’s scanning robot is called Googlebot, and it scans new websites that have been brought to its attention by website administrators.
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