The Importance of Technical SEO
Technical SEO is the process of optimizing the infrastructure of a website from the start to enable the search engines to crawl and index it properly. Technical SEO doesn’t deal directly with the content of the site but with its setup and elements like XML sitemaps, structured data, page speed, URL structure, navigation, robots.txt, and so on. In the following, we’ll look at each of these essential technical SEO elements and why they are essential for any website.