E-Commerce 2016 - Trends and Innovations
The things we buy online today extend to any possible category: Products – food, beverage, non-food, beauty, household goods, appliance, etc.; services – health insurance premiums, telecommunications, financial services, consultancy, diet plans, fitness lessons; and content – subscriptions, information, video. Overall, electronics, fashion, services, books, and tickets are the top categories for e-commerce; groceries and household items are the least commonly purchased, according to A.T. Kearney.
