Mobile Trends & Innovations 2017
According to GSMA data (April, 2017), in 2016, 65% of the world’s population had a mobile subscription – a total of 4.8 billion unique mobile subscribers. By 2020, almost 860 million new subscribers will be added, taking global penetration to 73%. And, Google’s “Consumer Barometer” found that 35% of US consumers go online mainly via smartphone, more than via computers / tablet; 33% go online equally via smartphone and computer/tablet and only 21% prefer to use computers/tablets over smartphones.
