Banners
A banner is an advertisement space that appears in a website or portal. Banners can be created using text, images (.JPG), flash movies, video or simple animations. It’s possible to purchase banners in various sizes and place them throughout a website. Costs vary depending on size, prime placement and traffic. A click on the banner will take users to either a dedicated landing page, to the website of the company that has commissioned the advertisement or to another page within the same website. In large portals there will be a selection of banner opportunities at various prices and with various options including banners that pop up in a new window, a banner that opens up, a banner that may be nested within the content of the page, a banner head along the top of the page with prime visibility, and more.
Additional Terms:
Success Stories
Testimonial - Strauss Water
Strauss Water’s overall digital activities in regard to sales aspects have risen in double digits every year since 2011, and the development of the digital products and services (beginning mid 2013) have resulted in a sharp growth in overall website usage.
Strauss Water - Testimonial >
Testimonial - ArenaTurist
23% revenue increase from FIT orders made via the company websites, and there was a 65% revenue increase solely from organic searches.
Testimonial-ArenaTurist >
