Bread Crumbs

Bread Crumbs, or BC, are navigational symbols represented by an arrow icon which enables both search engines and website visitors to understand the relationship and the hierarchical structure between related and nested web pages. Usually, the hierarchical navigation begins from the homepage, and continues onto the page on which the user is currently on (in other words, to the page level). The bread crumbs are consistent with the page’s URL hierarchy.

An example of bread crumb navigation: Homepage > Glossary – Digital Marketing > Bread Crumb Navigation

Bounce Rate/Abandonment Rate

Bounce rate (Abandonment Rate) is the percentage of people who arrive on your site and leave without visiting a second page (‘Bounce Rate is the percentage of single-page sessions’ by Google).
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B2B Digital Marketing

Business to business Digital marketing (or as it is commonly known, B2B Digital marketing) means the sale of one business’s product or service to another business.
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B2C Digital Marketing

Business to customer digital marketing (B2C) refers to the tactics and best practices used to promote products and services among consumers and mostly for personal use. They also offer packaging options that are appropriate for individual consumption.
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Banners

A banner is an advertisement space that appears in a website or portal. Banners can be created using text, images (.JPG), flash movies, video or simple animations. It’s possible to purchase banners in various sizes and place them throughout a website.
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Bid

An economics term, the word ‘bid’ is used to define a price quote for purchasing stocks or as a proposal for a tender. In the field of website promotion, this term is used for an early simulation of assessing the success of an online marketing campaign.
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Black hat search engine optimization

Black hat search engine optimization is the opposite of White Hat SEO, these Search Engine Optimization tactics are ways to get better rankings for a website by tricking the Search Engines guidelines.
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Blog

Also known as ‘Blog Roll’, a Blog is actually somewhat of an online diary. In blogs, writers (called bloggers) can submit posts, opinions, journals, stories, articles, news, reviews and any other original content for readers to consume
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Bread Crumbs

Bread Crumbs, or BC, are navigational symbols represented by an arrow icon which enables both search engines and website visitors to understand the relationship and the hierarchical structure between related and nested web pages.
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