Content Marketing
Content marketing is marketing strategy approach of creating content that a target audience finds relevant and valuable and attracting existing and potential customers through content creation. Most of the content marketing will be at one of these formats: podcasts, videos, email auto responders, white papers, articles, Social media, professional landing pages, infographics etc.
Content marketing is about informing your potential clients without a selling them, by creating the right content to the right targeted buyer, and provide interesting and valuable information.
Additional Terms:
Success Stories
Testimonial - Strauss Water
Strauss Water’s overall digital activities in regard to sales aspects have risen in double digits every year since 2011, and the development of the digital products and services (beginning mid 2013) have resulted in a sharp growth in overall website usage.
Strauss Water - Testimonial >
Testimonial - ArenaTurist
23% revenue increase from FIT orders made via the company websites, and there was a 65% revenue increase solely from organic searches.
Testimonial-ArenaTurist >
