CTR (click-through rate)
click-through rate (CTR) (or click rate) is the average number of click per hundred ad impressions, expressed as a percentage (Represented as: total clicks / total impressions for a specific ad = CTR). It is often used in Internet marketing to describe the percentage of users who click on a link or advertisement. The CTR is used as a measure to determine the effectiveness of an advertisement or link. The higher the CTR, the more visitors the site is receiving.
Additional Terms:
Success Stories
Testimonial - Strauss Water
Strauss Water’s overall digital activities in regard to sales aspects have risen in double digits every year since 2011, and the development of the digital products and services (beginning mid 2013) have resulted in a sharp growth in overall website usage.
Strauss Water - Testimonial >
Testimonial - Anglo-Saxon
A 20% increase in the organic traffic to the website and a 77% increase in the amount of leads and contacts made.
Testimonial - Anglo-Saxon >
